See No One Using Pinterest to Repurpose Webtalk Content

Image powered by: PosterMyWall

The other day, I was conducting some research on Webtalk using SimilarWeb to understand more about the platform.

Though SimilarWeb isn’t perfect, especially when using the free version, it provides you with the ability to observe where your competitors’ traffic comes from.

The traffic sources charts on SimilarWeb are probably the most relevant section. They display the percentage of a site’s traffic that originates from each of these channels.

Direct

Referrals social media

Email, and

Display advertising.

You will choose where you should focus your content marketing efforts once you have this information.

The goal of this study was to discover where top Webtalk content creators get their traffic from.

It startled me to see that Pinterest is Webtalk’s most underutilized social media traffic source.

Look at this image.

Image source: SimilarWeb

When dealing with competition, the best strategy is to concentrate on the channels they ignore. Then go all-in on that channel, swoop in, and steal traffic from it.

According to the screenshot from SimilarWeb, Pinterest accounts for roughly 4.40% of the total traffic share and ranks fifth behind YouTube, Facebook, Instagram, and LinkedIn.

If you want to attract traffic to your Webtalk content, I recommend focusing on Pinterest, where there is less competition.

Why should you be interested in Pinterest?

For example, if you search for “Webtalk Marketing,” you’ll almost certainly see Boards and Pins on the first page of Google results.

Image source: Google Search Results

To achieve such results, you must have a Pinterest profile that is well-optimized with keyword-rich terms that apply to the Boards’ topic.

This means that the keywords you want to be searched for should be in the titles and descriptions of your boards.

You create Pins on Pinterest that link back to your free content. When someone searches for the type of content you’ve pinned, they’ll be sent to your content on other websites.

We’re going to repurpose some of the content we’ve created on Webtalk over to Pinterest, thanks to SimilarWeb’s advice.

After a high of 48 hours, most of the standard content published on Webtalk appears to vanish. The primary reasons for this type of content ending up in the Webtalk “graveyard” are those creators do not include images or videos with their status updates.

Webtalk posts with images and videos are more likely to be discovered in the Webtalk Discover Search feature.

Second, they don’t use enough keywords and hashtags, and third, they don’t make use of Webtalk spotlight posts.

Turning your creative Webtalk content into Pins, which can be searched and found for months and years on Pinterest and in Google search results, is a powerful strategy to repurpose it.

Before you repurpose your Webtalk content to Pinterest, you should first optimize your Pinterest profile. In order to have an optimized Pinterest, you’ll need a list of keywords.

Pinterest, as previously said, is a search engine, and the goal of the platform is to be discovered by Pinners looking for ideas for their next big project.

We need a strong keyword approach in order to be discovered. Create a list of keywords that you want to rank for and use it to optimize your Pinterest profile.

Second, give your Pinterest profile that “look” and “brand” that you want. Thanks to the keywords you picked, Pinterest users can discover your content in searches and smart feed.

However, the same keywords can make or break you, therefore it’s critical to correctly “dress up” your profile.

Here, I’m referring to how your chosen keywords help you in bringing individuals to your door because they enjoy your content.

The next thing they want to do is enter your living room (they want to know more about you as the Pinner). If Pinners enjoyed what you posted, it’s only natural for them to look at your Pinterest profile.

Pay attention to the overall visual appearance of your profile and the messaging in the BIO(s) section if you want them to stick around.

Here’s how to repurpose your Webtalk content and direct Pinterest Pins to your Webtalk post:

I recommend PosterMyWall, a similar application to Canva. You can create the image you’ll use with your Webtalk post in PosterMyWall and then resize it for Pinterest’s dimension (1000 x 1500 pixels).

Once you’ve created a standard (static) Pinterest pin image, move on to the next step. Go to your Pinterest account and make a pin and add Webtalk post’s link as the URL for the pin.

Or you can add a link to the relevant page on your website (so that when someone clicks on the pin, they are led to the Webtalk post or any content you want them to go to).

That’s it; keep repurposing your Webtalk content on Pinterest to reap the following benefits

  • Increase the number of people who see your Webtalk page and the number of people who follow you.
  • Allow your Webtalk content to be discovered and revisited for years by Pinners looking for inspiration on Pinterest.
  • Reach out to a larger audience with a strong desire to buy.

I hope this story has motivated you, and you are now ready to repurpose your Webtalk content for Pinterest.

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Dennis Chikwayi

Dennis Chikwayi

Entrepreneurship, Affiliate marketing, and Webtalk insights. Follow me at: https://www.webtalk.co/dennischikwayi