Quora Ads: Seven Steps to Affiliate Marketing

Quora started as a Q&A platform. It records over 550 million visitors per month from all across the world.

There is a ton of traffic here that can generate leads. Like Facebook, Twitter, and other social media platforms, Quora also features Quora ads.

People visit the website with high search intent; they are looking for answers to their questions. This makes Quora a goldmine for generating leads, customers, and clients for both B2B and B2C businesses.

I’ll go over how to create a Quora Ads campaign in this article and link your landing page for affiliate marketing.

Let’s learn about the benefits of using Quora ads before we go through the steps to create the ad.

If you are familiar with Bing Ads and Facebook Ads, you can start a Quora Ads campaign quickly.

Most visitors to Quora have high search intent, and the site receives high-quality traffic.

You can employ laser-targeted campaigns since they offer more metrics for accurate targeting and performance evaluation compared to other platforms.

Setting Up Quora Ads

Understanding the Quora Ads terms of advertising is best practice. There are dos and don’ts to follow for advertisements to be accepted.

You can read more about Quora’s policies here. Quora discourages direct affiliate links in answers and the Quora ad.

You must use a landing page to get around this and advertise your links without being blocked.

You can create and host one using the tools online. I make my landing pages with Systeme.io.

Before moving on to the steps of creating a Quora ad campaign, you will first create a landing page.

Quora ads are highly targeted and can help you promote your business, increase traffic to your website, and generate conversions.

These are the steps for starting Quora ad campaigns that can be directed at the relevant demographic and generate leads.

Create Your Quora Account

You must first sign up for a Quora account using either your email address or a social media account. Once inside, you may access all Quora Ad Manager features and create an account.

Set Up Your Quora Ad Account

Then your business name and other account details must be filled in. Regarding the company name, anything is OK, even just your name. The currency to be used for campaign billing and reports is up to you to choose.

Create Your Quora Ad

You can now start your first Quora ad campaign once your ad account is complete. Name your campaign by clicking the “Create Campaign” button at the top of the page.

Select the campaign objection next. This could be conversions, app installs, traffic, awareness, or lead generation.

Create the Ad Set

You may create ad sets on Quora and manage them through custom targeting and bidding.

You can target local demographics or pursue tier countries of your choice using an ad set, which enables you to run many ads simultaneously.

People might also be targeted according to their interests. This is called contextual targeting.

The power of Quora lies in contextual targeting because it allows you to target the right audiences.

Audience targeting, broad targeting, and behavioral targeting are options for focusing on your audience.

You choose a topic that is related to your goods and services. This is a great next step in the campaign’s growth.

Set a Budget

Live auctions are used to determine the price of running ads on Quora. This means that the cost of ads on Quora may vary depending on various factors, such as audience, competition, and targeted keywords.

Despite this, you can still put in a bid on your advertisement. But you should know that Quora has a minimum bid, so you can’t submit anything lower than that. You can raise your bid based on your term and audience.

Choose the Ad Type

Then, you will select one of the three ad-type formats to run your Quora ad. These include image ads, text ads, and ads that promote an answer.

• Text Ads

Text ads give a high ROI because they are the best way to get eyeballs on your ad from Quora users interested in your topic.

• Promote an Answer

You can promote your answer or that of another user by using the “promote an answer” option.

If, for instance, you replied to a question about email marketing, you may promote that answer and direct people to your landing page, which has an email marketing-related offer.

This is an excellent method for generating visitors and leads.

• Image Ads

With this ad style, you can additionally add an image to the text CTA and link.

Publish Your Ad

Your Quora ad is now ready to go live. Simply add the CTA, logo, and URL to your landing page before clicking “Publish.”

These are the seven steps to creating a Quora ad to market your products or affiliate marketing products.

Originally published at https://chikwaid.systeme.io.